Monarch Riding Club

Logo Design • Branding • Visual Style Guide

Monarch Riding Club is the result of two renowned California horse stables merging to create an exclusive membership club focused on equestrian excellence, led by accomplished trainer Patty Ball. The brand concept embodies refinement and sophistication, channeling high-fashion aesthetics while honoring the heritage of the stables and embracing their transformation.
‍
The name “Monarch” was chosen to symbolize metamorphosis, and the logo elegantly merges equestrian and natural themes with a stylized butterfly featuring horse heads as its wings. A warm, earthy color palette enhances approachability, creating a visual identity that captures the spirit of evolution while staying grounded in tradition. The result is a brand that feels polished, inviting, and uniquely expressive of the Monarch Riding Club experience.