Tradition Golf Club
Web Design + Development
Tradition Golf Club, located in the desert oasis of La Quinta, California, boasts word class amenities and an unparalleled lifestyle. Partnering with Pipeline Agency, I was tasked with the design and development of the new site while Pipeline provided copywriting, brand guidelines, and coordinated feedback between myself and the executive team at Tradition.
While approaching the design process for the Tradition Golf Club website, I wanted to ensure that every element captured the elegance and sophistication that current and prospective members expect. With a focus on user experience, I assembled a layout that is visually compelling, effortless, and intuitive to navigate. Striking an intriguing balance between contemporary and classic design, the new website reflects the timeless beauty of Tradition Golf Club while providing an elevated online experience that members can be proud of. A sophisticated color palette nods to the natural surroundings of Tradition with warm, desert tones and an earthy green gradient.
Copywriting was provided by Pipeline and feedback was liaised between myself and the executive team at Tradition, via Pipeline. The final product is a reimagined digital reflection of Tradition Golf Club that will provide an enjoyable online experience for years to come.
A replica of the final, approved design is linked below for use in my portfolio.
